Case study · Visual identity, Motion design, Brand materials
Acoudesign: from brand identity to the VivaTech stand
An acoustic innovation made clear in seconds, all the way to the VivaTech 2023 stand.
The client and the challenge
Brand world, motion design and stand experience
Acoudesign develops innovative solutions for acoustic comfort in workspaces, professional settings and the wider environment, thanks to sensory acoustics.
The company wanted to strengthen its brand image and build communication that would showcase its innovation to businesses and to the people who design and fit out spaces.
The challenge was to build a clear, distinctive visual identity that would convey the company's innovative positioning.
The communication also had to draw attention at major trade events such as VivaTech and show clearly what their acoustic solutions are for.
Our approach
A modern, recognisable visual world
[À compléter]
What we created
UX/UI design, motion design and storytelling
Logo and identity
AcouDesign needed an identity that could express a complex innovation in a clear, accessible and memorable way.
The project involved building a brand through storytelling, creating a visual language based on illustrations of the different worlds in which AcouDesign operates.
Colours
Colour is at the heart of the system: the logo's gradient sums up the diversity of the worlds AcouDesign addresses.
Each shade echoes a territory (uses / sectors), while together they form a harmonious, instantly recognisable whole.
Acoudesign brand world
The brand world was built as an ecosystem of illustrations: each scene depicts an area of application in which the brand operates, with dynamic compositions that read at a glance.
Website
The website was designed as a storytelling experience around SIISMAT technology, with navigation organised by needs and fields (technology, noise nuisance, sound systems, vibration, projects, contact).
Motion design
The motion design was conceived as a product storytelling tool: it shows how the SIISMAT system fits into different settings.
Acoudesign illustration for transport by New Tells Studio
The result
Results ×227 compared with the previous year
In the year it took part in VivaTech, Acoudesign saw spectacular growth, with results multiplied by 227.
The stand layout, the visitor experience and the new visual identity helped draw large crowds and raise the brand's profile among professionals and investors.
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