Blog
The guide
to customer experience
Storytelling, motion design, websites, identity, phygital: practical answers so your customers understand faster and your team repeats itself less.
Why your website isn't generating enquiries, and how to fix it
Two distinct causes: your website isn't being found, or it's found but doesn't convince. Confuse the two and you invest in the wrong place.
Read the article →23 articles
Studio, communications agency, marketing agency: what's the real difference?
Marketing agency, communications agency, studio: three trades, three different questions. Knowing which one fits your need saves you from paying for the wrong answer.
Read →StorytellingHow to learn storytelling and improve your professional communication
Storytelling is not a gift. It is a structured skill any professional can learn, as long as you know what you actually need to practise.
Read →PhygitalPhygital in Switzerland: how to create a brand experience that goes beyond the screen
In Switzerland, a phygital experience does not win people over with its technology. It wins them over with the quality of what it says, the consistency of what it shows, and the care that went into designing it.
Read →PhygitalHow to extend your digital communication with physical media
Your digital communication stops at the screen. Physical media that carry digital content take it all the way into your clients' hands, at the moments when emotion runs highest.
Read →PhygitalWhat is a phygital experience and why does it boost recall?
Your audience forgets you because they only met you on one level. A phygital experience links a lived moment with digital content, and that's precisely what the brain remembers best.
Read →Visual identity5 signs your visual identity no longer fits your business
Your visual identity dates back ten years. Your business has moved on. Here are five signs your clients sense the gap before they can even put a name to it.
Read →Visual identityHow to create a consistent visual identity for a business in Switzerland
A consistent visual identity does not stick by chance. It settles in your customers' minds one encounter at a time, provided it always shows the same face.
Read →Visual identityLogo, brand guidelines, visual identity: what's the real difference?
You have a logo. Maybe some brand guidelines. But do you really have a visual identity? It's not the same thing, and the difference shows on every piece you produce.
Read →Visual identityWhy your visual identity must reflect your positioning, not just your taste
You like blue. So does your competitor. Your visual identity should be guided by your positioning, not your taste.
Read →Motion designHow to explain your offer in under 60 seconds with motion design
If you can't explain your offer in 60 seconds, your prospect won't understand it either. Motion design forces you to, and that is its first virtue.
Read →Motion designMotion design vs live-action video: why strategic movement changes everything
Motion design or filmed video: it is not a question of budget or style. It is a question of intent, and of movement that serves the message.
Read →Motion designHow motion design helps people understand a complex message
Why do some messages land better as animation than as text? The answer lies in how our attention works, not in aesthetics.
Read →Motion designWhat is motion design, and when should you use it in your communication?
Motion design is not just an animated video. It is a precise tool, formidable in some cases and useless in others. Here is how to tell whether it serves your communication.
Read →WebsiteBuilding a website in French-speaking Switzerland: what to plan for
Building a website in French-speaking Switzerland is not something to improvise. Real budget, local SEO, languages, data protection: here is what to plan for before you start.
Read →WebsiteHow to structure your website homepage to win visitors over in 10 seconds
Your homepage has ten seconds to convince a visitor to stay. Here is how to use them, from the first screen to the last button.
Read →WebsiteBrochure website or interactive website: which one will help your business take off?
Brochure website or interactive website? The choice is more strategic than it looks. It all depends on what your website needs to achieve, and who visits it.
Read →StorytellingHow to make your message memorable for clients in Switzerland
In Switzerland, a memorable message isn't built on a big splash. It's built on precision, consistency and time.
Read →StorytellingStrategic storytelling vs traditional communication: what's the difference?
Strategic storytelling and traditional communication are not two ways of saying the same thing. One describes your company. The other guides your customer all the way to a decision.
Read →StorytellingWhy your audience does not remember your message, and how to fix it
Your audience listens, nods… and remembers nothing. The problem rarely lies in the subject. It lies in how the message is built, and that can be fixed.
Read →StorytellingHow to structure your company's message in 3 steps
Is your message unclear? Three steps are enough to structure it: start from your customer's problem, say it all in one sentence, then run the same thread through every channel.
Read →StorytellingWhat is storytelling and why does your business need it?
Storytelling isn't about telling stories. It's about structuring your message so your clients instantly understand why they should choose you.
Read →WebsiteWhy your website isn't generating enquiries, and how to fix it
Two distinct causes: your website isn't being found, or it's found but doesn't convince. Confuse the two and you invest in the wrong place.
Read →WebsiteHow to explain what you do clearly on your website
Your website describes what you do. But do your visitors really understand why they should choose you? Three principles to make your business clear, from the first sentence to the last page.
Read →What if we looked at your website instead of another article?
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