Improve · Visual identity in Switzerland
Visual identity design
A strong, consistent and recognisable identity that sharpens your positioning: logo, colours, typefaces and brand guidelines, designed as a system that works across all your media.
The problem
When your image
no longer reflects your positioning.
The brand has grown without solid foundations. The image remains unclear, the communication has no territory of its own, and every medium goes its own way with no shared system.
A logo is only one part of your visual identity.
Our method
From positioning
to brand system.
Positioning
Your role in the market, what sets you apart, and what your audience should perceive immediately.
Brand territory
A consistent visual and narrative world, with clear codes.
Brand system
An identity that adapts to every medium, from website to trade fair stand, without losing itself.
What you receive
A brand people recognise, everywhere.
- The logo, colour palette, typefaces and graphic style.
- The brand guidelines, with their rules of use.
- Applications for your website, your videos, your documents and your printed materials.
- An image that matches your standards.
It generally takes several weeks, covering strategic thinking, proposals, adjustments and guidelines.
Frequently asked questions
The logo is only one part of the visual identity. The identity also includes colours, typefaces, graphic style and the guidelines that set out the rules.
When launching a business, or when your business or positioning has evolved and your image no longer keeps up.
Generally several weeks: strategic thinking, design proposals, adjustments, then the brand guidelines.
The price depends on the complexity of the project, the number of graphic elements and the level of strategic support. We give you a clear quote, in CHF, after a first conversation.
The visual identity is your brand's graphic world. The brand guidelines define its rules of use, so everyone applies it in the same way.
Yes, mainly in French-speaking Switzerland (Fribourg, Vaud, Valais), and also in Bern, Zurich or Geneva, remotely or in person.
La réponse, en quelques phrases.
Does your image say who you've become?
In 20 minutes, we look together at whether your identity supports your positioning or holds it back.
Book a free callFree · 20 minutes · no commitment